MEDIA, ENTERTAINMENT & SPORT INSIGHTS
ABOUT
Magnify Research is a research and strategy agency that helps our clients solve problems and grow their business through insight.
Ben Money is the founder of Magnify Research, he brings over 20 years of experience working at a variety of international media owners and research consultancies. Having worked on ‘both sides of the fence’ we are uniquely positioned to design and execute projects that meet our client needs.
The majority of our projects are international in focus, our clients value our experience in this area as the complexities of multi-market research are often underestimated and in-depth knowledge is vital.
We are a small and nimble agency and as such consider ourselves to be highly cost effective with the advantage of having senior people work on all our clients projects, plus we are always on hand to go the extra mile.
HOW WE WORK
QUANT SPECIALISTS
We are specialists in quantitative research and the majority of our projects have high performing online surveys at their core. From this base we apply a variety of techniques to make the data work harder e.g. segmentation, consumer journey mapping, profiling etc.
PARTNERSHIPS
When a project requires additional expertise, a detailed qualitative element for example, we work with partners to bring that to life. We are supplier agnostic which means we select partners based on the need of each project so our clients get senior practitioners who are experts in the requisite field.
CENTRALISED MANAGEMENT
Importantly, whenever we work with partners Magnify remain the architect and project manager, maintaining one vision and one point of contact for our clients.
MORE THAN ‘RESULTS’
An important part of our philosophy is to deliver insights coupled with proposed actions to solve problems and promote growth. These can act as discussion kick starters, promote idea generation and sometimes be adopted directly.
READY TO GO DELIVERABLES
As we have a deep understanding of our clients needs we pride ourselves on delivering materials that are ready to start working straight away without the need to re-purpose the data.
QUESTIONS WE ANSWER
BRAND UPLIFT STUDIES
How has your campaign performed against your key objectives? What have been the main contributors to effectiveness - message, environment, creative execution? Are there areas for improvement?
BRAND PERCEPTION
How do your users, and lapsed or potential users, see your brand? What are the key strengths and weaknesses of your brand? Where does your brand sit in the competitive landscape?
COMMERCIAL SECTOR OPPORTUNITIES
Are there ad sectors that you want to break into or improve your share? How can we position your brand and users to be more attractive to these advertisers?
INDUSTRY DEEP DIVES
Interested in a certain industry and want to get an in-depth view of who the main players are, the moves they’re making and what the future of the sector looks like?
MARKET OPPORTUNITY & SIZING
Are you looking to expand into new markets, which ones would be most suitable? How big is the opportunity? What competitors are already operating and what is their market share?
If you need any of these questions answered, then please get in touch
CONTACT
